Photo: Boutique

PRANA

prAna, an ancient Sanskrit word for breath, life and vitality of the spirit, has
helped guide our actions and lift our aspirations since day one.

We started out 17 years ago making clothing that worked well for climbing and
yoga. It turned out that the clothing worked well for lots of other passions too, so
we added new products with "purpose" in mind and scoured the world for design
inspiration.

We cut and sewed clothing in our garage and shipped it to customers in surplus
fruit boxes gathered from the local grocery store. For hangtags, we ground up old
newspapers, added essential oils and cut out the handmade paper with a pizza
cutter. Our first employee slept on a hinged bed that turned into a shipping table
by day.

What's changed since then?

Not much - and a lot. We've grown a bunch, but most of our original employees
are still here. We participate in business with like-minded folks who want to
promote conservation and create positive change, which reflects the same
intention as the old days, just taken up a few notches. Organic cotton, fair trade
and wind power initiatives are on the short list of what we support.

We are inspired by athletes like climber Chris Sharma - who's been with us
from the beginning - and yoginis like Shiva Rea. These friends, and many of our
customers, help inform our designs and keep us legit. Which is why our founder,
Beaver Theodosakis, still answers customers' letters.

Looking back, we think that the name prAna fits us pretty well. Looking ahead
(because we love change), we're excited to see what the future holds.

That's our story. We hope you like our products. We welcome your feedback and
we look forward to the opportunity to serve you.